Custom Email Marketing Campaigns & Electronic Newsletter Optimization
We are a reliable and affordable one-stop all-inclusive email marketing service provider. Let us design, develop, and send out highly professional and eye-catching electronic newsletters while bringing value-added information in a way that makes the most out of your business' email opt-in list.
Do Not Have an Opt-In Email List? Start Building One Today
If needed we'll integrate an email sign up option within pages of your website so you can be on your way to building your opt-in email marketing list. Depending on a nature of your business we'll deploy your email marketing campaign on a regular, but not too frequent basis. Your recipients will be successfully provided with valuable marketing content that may include:
- Sales and Deals
- Coupon Codes
- New Products
A well-designed email marketing campaign will remind your previous customers and interested potential customers to visit your website while giving them the incentive to do so.
Imaginary Force Interactive can manage your email marketing campaign through the design, development, and deployment stages.
Including incentives to increase open rates: We always advice including an incentive in email's subject line because that can increase open rates by as much as 50%. “Free shipping when you spend $25 or more” or “Come in tomorrow and receive a FREE appetizer” are examples of good, incentive-focused subject lines.
Keep the main message and call-to-action(button for the viewer to click) above the fold: If your main call-to-action falls below the fold(below the viewable area on the screen), then as many as 70% of recipients won’t see it. Also, any call-to-action should be repeated at least 3 times throughout the email.
Coming up with compelling and clear subject lines: A good subject line should contain no more than 30 to 50 characters. It should also create a sense of urgency, and it should give readers some indication of what to expect once they open the email.
Use auto-responders for opt-ins: Be prepared for your readers to forget they opted in. We'll set up an auto-responder that will remind your customers that they opted in to your email database. The auto-responder should be sent out 1 day, 5 days, and 10 days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.